We Promise What We Deliver
Customized
as per your unique hair, goals, concerns and lifestyle
Scientific
formulations backed by rigorous research and advanced technology
Clean Beauty
ingredients which are ethically sourced and are free of toxins
How It Works
01.
YOU TAKE THE HAIR QUIZ
Start your hair quiz and tell us all about your hair type, hair goals, hair concerns, lifestyle, your preferred fragrance and colour, and the name you want on your customized haircare regime and checkout.
02.
We Customize Your
Haircare Regime
Based on your quiz answers, our scientists freshly-formulate your custom haircare based on your unique hair goals and type. All our ingredients are clean and 100% vegan.
03.
We Door Deliver Your
Custom Care
Within 3-7 days of placing your order, your customized haircare regime reaches your doorstep. What’s more? We also offer a free one-time reformulation if you are unhappy with the product.
We Believe In Clean Ingredients
Clean and effective ingredients, backed by science, not just trends.
Handpicked to work for your unique hair concerns
Vitamins
Nourishes Hair

Saw Palmetto
Controls Hair Fall

Salicylic Acid
Controls Dandruff

Witch Hazel
Controls Oil

Almond Oil
Moisturizes Hair and Scalp

Zemea
Moisturizes Dry Scalp
A Complete
Customized For You
3-Step Hair Care Regime Step 1.
NOURISH + DETOXIFY
Rejuvenating Pre Shampoo Mask | 125gms
Water-soluble silicones-based deep conditioning formula doesn’t leave behind product residue on the scalp. It also consists of nourishing plant oils which seals the natural moisture of hair and scalp. Made with a blend of advanced actives for damage repair
Step 2.
clean + balance
Deep Cleansing Shampoo | 150 ml
100% sulphate-free, deep cleansing formula gently cleanses dirt, sebum, and pollution build-up from hair and scalp. It does not dry out the hair and scalp and helps in maintaining the optimal pH level of the scalp
Step 3.
Repair + Strengthen
Intense Repair Conditioner | 150 ml
Best for complete damage repair and conditioning. Your customized conditioner strengthens your hair and scalp from within and does not leave behind any product residue. Locks in the natural moisture and maximizes shine
Bare Anatomy (Un)covered
Our Standards
Freshly Made
Individually and freshly formulated once you place your order
Formulated for Different Hair Types
Unique formulations suited to different hair and scalp types
Long Lasting Results
Advance actives which work deep into your scalp and repair damage
100% Toxin Free
Our unique formulation is free of harmful chemicals like sulphates and parabens
Vegan and PETA Certified
No animal derived ingredients, no animal testing
Effective High-Grade Ingredients
Made using potent, botanical ingredients backed by advanced science
Fun Facts about your customized Haircare
Fun Facts about your
customized Haircare
IFRA Certified Fragrances
Our fragrances are IFRA compliant, meaning, they are safe to use and thoroughly tested
Less Lather, Deep Cleansing
Our customized shampoo is free of harmful sulphates, hence it lathers less! Add more water than the product to create a lather
Mask On, For 20 Minutes
Our highly absorbent pre-shampoo mask just needs 20 minutes on your scalp to work its magic!
Clean Beauty Ingredients
All our unique formulations are clean and EWG safe