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Innovist’s Clean Beauty Promise

We at Innovist believe in Clean | Transparent | Science and this trickle downs to all of our brands. We are a Science-First brand wherein all of our formulations go through extensive scientific research and are GMP and PETA certified.

Our products are Dermatologically Tested, Free of Parabens, Sulphates, Phthalates, Cruelty-Free and are based on 10M + data points of real (willing) customers.


We use globally sourced, high performance ingredients which are thoroughly assessed by best-in-class experts to ensure their safe use in our finished products.



Safe, Science-Backed Products

We are committed to developing safe, science-backed products ensuring highest efficacy and quality standards according to the European Standards of Safety. Our products pass a rigorous, expert-led evaluation process, by our in-house Research & Development facility which guarantees obedience to safety.

We have a long-list of harmful ingredients which we promise to never add in any of our formulations. This list includes not just the notoriously popular ingredients which are villains in the mainstream industry but also the lesser-known but equally harmful ingredients.



Our Long No List

Why is it used?
Used as a preservative to increase the shelf life of products.

Why is it harmful?
It has Endocrine disrupting effect which may disturb various hormone levels

How do we achieve better results?
We use phenoxyethanol, sodium benzoate & Potassium sorbate. SB & PS are food grade preservatives

Why is it used?
Used as a surfactant for cleansing & foam generation

Why is it harmful?
Causes Dermal Irritation. SLS increases Trans epidermal water loss which may cause skin inflammation

How do we achieve better results?
We use sulphate free preservatives including isethionate, sarcosinate etc
Why is it used?
Used as an additive to increase the shelf life of products.

Why is it harmful?
Causes potential skin irritation and reproductive toxicity

How do we achieve better results?
We use Non-phthalates in our formulations
Why is it used?
Used as a sunscreen filter that is a commonly known harmful sunscreen ingredient

Why is it harmful?
Absorbed through the skin because of its size & can enter into blood plasma. Can cause contact dermatitis. Endocrine disruption effect. Harmful for coral life

How do we achieve better results?
We use alternate safe sunscreen filters
Why is it used?
Used as a substance to dissolve other substances to form a solution.

Why is it harmful?
Absorbed through the skin because of its size & can enter into blood plasma. Can cause contact dermatitis. Endocrine disruption effect. Harmful for coral life

How do we achieve better results?
We use alternate safe sunscreen filters
Why is it used?
Used as a sunscreen filter that is a commonly known harmful sunscreen ingredient

Why is it harmful?
Causes skin dryness

How do we achieve better results?
We use solvents & other alcohols including cetyl & cetostearyl alcohol which are moisturizing and safer for the skin.
Why is it used?
Used as a substance to dissolve other substances to form a solution.

Why is it harmful?
It releases formaldehyde which is considered as a carcinogenic ingredient

How do we achieve better results?
We use phenoxyethanol, sodium benzoate & Potassium sorbate. SB & PS are food grade preservatives
Why is it used?
Used as a sunscreen filter that is a commonly known harmful sunscreen ingredient

Why is it harmful?
Endocrine disruptor & interfere with hormones. Can cause skin related issues

How do we achieve better results?
We use alternate safe sunscreen filters
Why is it used
Used as a preservative to increase the shelf life of products.

Why is it harmful?
Causes potential skin sensitivity/ skin inflammation/ itchiness. 
Banned in few countries

How do we achieve better results?
We use phenoxyethanol, sodium benzoate and Potassium sorbate. SB and PS are food grade preservatives



Our Certificates

We strive for a more transparent approach as we aim to provide clean and sustainable formulations. At Innovist, we follow a data-driven approach and hence, all the active ingredients go through strong global research and the formulations go through rigorous clinical trials. We are proud to communicate our commitment to this process to our consumers through our list of certifications.


Our organisation is certified to have engaged with a good system of practices, protocols, and documentation ensuring that manufacturing is consistently produced and maintained in accordance with recognized quality standards.

View Certificate

All our formulations are tested by experts and go through a process of being marked approved and safe to use on the basis of their efficacy, ingredients and their safety.

View Certificate

In our Lab, SPF has 2 full forms, one, Sun Protection Factor, and the other, Safe and Protected Formulations

View Certificate