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Curl Defining Shampoo

Curl Defining Shampoo

Curl Retention For 48 Hours*
2X Frizz Protection For 48 Hours*
74% Improved Hydration**
MRP:Regular price₹499.00
incl. of all taxes

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  • 73%* More Shine
  • 62%* Smoothness In 1st Wash
  • 46%* Softness In 10 Washes
  • Prevents Tangles & Locking

How Does It Work?

Curl Enhancing Shampoo is formulated using the Advanced CL Max Technology which is a unique combination of ingredients formulated specially for curly hair. It locks in moisture and strengthens hair, resulting in 48hrs curl retention and hydration improvement by 74%**

Key Features

  • Hair Type: Dry, Wavy & Curly Hair
  • Certifications: Dermatologically Tested
  • Toxins Free: Yes
  • PETA Certified: Yes
  • Results: Curl Retention, Frizz Control

Key Active Ingredients

Coconut Oil (India): Forms a coating over hair shafts and increases smoothness, thereby detangling, defining the curl and preventing protein loss.

Hyaluronic Acid (Korea): Holds 1000x its weight in water, making it ideal for locking in moisture. Hydrates curly hair, relieves dryness and irritation, and reduces frizz.

Castor Oil (India): Derived from Fatty acids. Moisturises and penetrates in the curl follicles; Protects the scalp and hair shaft from fungal and bacterial infections.

Hydrolyzed Pea Protein (Japan): Derived from Amino acids. Forms a protective structure on curl cuticle that locks in moisture and prevents breakage when exposed to heat damage.

Baobab Seed Extract (USA): Derived from Amino acids. Improves curl manageability, controls frizz control, strengthens hair, and conditions.

Water, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Acrylates Copolymer, Sodium hyaluronate (Hyaluronic Acid), Cocos nucifera (Coconut) Oil, Ricinus communis (Castor) Seed Oil, Hydrolyzed Pea Protein, Hydrolyzed Adansonia Digitata Seed Extract, Glycol Stearate, Polyquaternium 53, PEG-45M, Stearamidopropyl Dimethylamine, Polyquaternium 6, Guar Hydroxypropyltrimonium Chloride, Mica, Titanium Dioxide, Tin Oxide, Perfume, Eucalyptus globulus (Eucalyptus) Oil, Lavandula angustifolia (Lavender) Oil, Citric acid, Sodium Benzoate, Phenoxyethanol, Disodium EDTA

How To Use

Apply the Curl Defining shampoo on scalp and hair strands. Massage gently with fingers or use a wide mouth scalp comb. Rinse with lukewarm or cold water.

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An Innovation Powerhouse that formulates products, which are scientifically proven to show results. Every product goes through extensive testing and clinical trials, and adheres to the European Standards of Safety.

Innovist Promise

FAQs About Curl Defining Shampoo

Yes, the Curl Defining Shampoo is suitable for all curl types: wavy, curly, coily & kinky. It is specially formulated for curly hair concerns like tangling and breakage as it detangles, strengthens curls to give smooth & bouncy curls.

Look for ingredients like Coconut oil, Hyaluronic acid, Castor oil, Hydrolized Pea Protein & Shea Butter. Our Curl Defining shampoo contains these ingredients that help to moisturise and nourish curly hair, leaving it soft and manageable.

Yes, sulphate-free shampoos are generally recommended for curly hair. Sulphates can strip the hair of its natural oils, leaving it dry and frizzy. Our Curl Defining Shampoo is sulphate & paraben free making it ideal for all curly hair types.

It's best to wash your curly hair three times in a week to see visible results.

While it's possible to use a regular shampoo for curly hair, it's not recommended. Regular shampoos can be too harsh on curly hair and can cause it to become dry, frizzy, and difficult to manage. That's why we recommend to use our curly hair range for the optimal results.

Yes, it's recommended to use a curly hair mask after shampooing curly hair. This helps to add moisture and nourishment to the curls, leaving it soft and manageable.

Apply shampoo on a wet scalp. Massage it gently and work up a lather. Rinse it off thoroughly with water.

It's best to avoid rubbing your curly hair with a towel after washing it, as this can cause frizz and breakage. Instead, gently blot your curly hair with a towel or use a microfibre towel to absorb excess moisture. You can also use a diffuser attachment on your hair dryer to dry your curls gently.

Frequently Bought Together

Additional Information

Best Before: 18 Months

Net Content: 250 ml

Country of Origin: India

Manufactured By:

(A)    Onesto
Labs Private Limited - Plot No. 309, Sector-06, IMT Manesar, Gurugram,

Ginni Filaments Ltd. - Plot No. 98, Sector-5,
IIE, SIDCUL, Distt. - Haridwar-249403, Uttarakhand, India

By: Innovist

Marketed By: Onesto
Labs Private Limited - Plot No. 309, Sector-06, IMT Manesar, Gurugram,

Care Support: Call +91 9711170970 or write to us at

Customer Reviews

Based on 401 reviews
Keerthana Jalakam
Best for my hair

Tried many products for my curly hair...and this was the best one. Will continue using it. 💪

Mansi vasani

The beat product that i have used… its define my curls like wow

Dr Wajeda
Amazing product

Must buy this and all other products. All are so affordable and amazing in results.

Akshay Verma
Shampoo Goals Achieved!

I have naturally curly hair, and this shampoo is a game-changer. It defines my curls and reduces frizz.

Aarti Khanna
Shampoo Perfection for Gorgeous Curls

I'm in love with this curl defining shampoo. It keeps my curls looking their best and smelling great.