Clean Formulations
We say no to parabens, sulphates — and lesser-known offenders like MCIT and MIT. Every formula meets a strict no-list that we proudly display on every product page.
No Harmful IngredientsYour cart is currently empty.
Continue ShoppingBare Anatomy Expert Ultra Smoothing Shampoo is a sulphate-free shampoo for dry and frizzy hair that improves hair smoothness & texture by 37%* with regular use. Powered by Niacinamide, Carbohydrate Complex and Aloe Vera Extract, this smoothing shampoo gently cleanses hair while delivering long-lasting hydration, softness, and shine.
*Claims are based on instrumental study with Shampoo + Mask + Serum vs non-conditioning shampoo
Most Beauty Personal Care (BPC) companies start with a product. We started with a lab.
Founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist was built on one belief that personal care should be as intelligent as it is intentional. From R&D and formulation to manufacturing and testing, we do it all under one roof to create clean, transparent, science-led products for hair, skin, and sun care.
We exist to bridge the gap between what people are told and what actually works.
We say no to parabens, sulphates — and lesser-known offenders like MCIT and MIT. Every formula meets a strict no-list that we proudly display on every product page.
No Harmful Ingredients
We disclose every ingredient, every study report, and the data from all clinical trials. Your skincare decisions should never be made in the dark.
Full Disclosure
From lab ideation to clinical trials, every formula is tested and refined. Our in-house R&D team ensures we stay effective, safe, and ahead in innovation.
Clinically Tested
Apply the shampoo on scalp and hair strands.
Massage gently into the scalp and work through your hair.
Rinse with lukewarm or cold water.
Can be used daily or as per requirement. For best results, pair it up with Bare Anatomy Ultra Smoothing Hair Mask & Serum.
Sulphate Free
Paraben Free
Derma-Tested
Cruelty Free
Phthalate Free
Alcohol Free
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